People who love their Mitsubishi cars really, really love their Mitsubishi cars. Here at Jeremy Franklin Mitsubishi, for example, we have several customers that swear they’ll never buy another type of automobile, but that only shows the devotion and admiration for the brand in and around Blue Springs, MO. On a nationwide level, Mitsubishi Motors North America hosts a Mitsubishi Owners Day every year, and this year’s big event went down earlier this month in Cypress, CA.

On July 8th, over 4,000 people gathered at the automaker’s North American headquarters, where 100 employees and almost 40 vendors helped visitors celebrate. There were raffles for visitors, plenty of promotions built around test-driving the newest Mitsubishi models, a loaded vendor alley, and even a free lunch. In just about every sense of the word, it was a celebration of the Mitsubishi brand, and those that made the trip surely enjoyed their time.

“It’s humbling to see the number of owners who come out to show their passion and enthusiasm for Mitsubishi each year,” said Don Swearingen, executive vice president and chief operating office, Mitsubishi Motors North America. “That is what it is all about, celebrating the brand with our loyal customers who have played a very important role in our success.”

While it isn’t easy to drive all the way out to California to partake in this annual event, it still serves as a nice symbol of nationwide appreciation for the vehicles Mitsubishi manufactures, ranging from the 2017 Mitsubishi Outlander to the 2017 Mitsubishi Mirage. Even more great Mitsubishi vehicles are due this coming year, which means a year from now we’ll be able to show our appreciation for those, too!