From the time the Mitsubishi Lancer was first produced back in 1973 through 2008, over six million units of the automobile had been sold worldwide. That number alone should serve as a testament to just how important this automobile is to the history and heritage of Mitsubishi Motors, even as the automaker moves away from the sedan to focus more on SUVs moving forward.
The Mitsubishi brand already has announced that production on the 2017 Mitsubishi Lancer will end this August, which makes this an appropriate time to look back at the history of a vehicle that has been very good not only to us here at Jeremy Franklin Mitsubishi, but to car dealerships the world over.
Almost immediately after the first Mitsubishi Lancer was introduced, the 1600 GSR model helped the vehicle find its way to rally tracks, where it would establish itself as a powerhouse and remain that way through the model’s existence, especially after the Mitsubishi Lancer Evolution was developed.
But the car wasn’t just successful in terms of rally events, as plenty of mainstream customers picked up the affordable sedan, as well. Even today, with a sportier exterior look and improved technology and driving dynamics, the 2017 Mitsubishi Lancer remains one of the more affordable options in its segment, and when one combines that price with the quality of such a long-living, upstanding automobile, it’s easy to see why we’d lament its impending retirement.
Of course, like all things in the automotive world there always is a chance for a model’s comeback, and we’d hope the same for the Mitsubishi Lancer someday. It’s been so important to the brand (and to our car dealership in Kansas City, MO) for so long. To see our current inventory of new and used Mitsubishi cars, stop by Jeremy Franklin Mitisubishi today.